VARIOUS CALERES FOOTWEAR BRANDS DESIGN

Caleres, Inc., formerly Brown Shoe Company, is a diverse portfolio of global footwear brands. I was contracted to work in the St. Louis office on mostly healthy living brands such as Naturalizer, LifeStride and Dr. Scholl’s Shoes. A majority of my work focused on brand identity and systems, retail and digital engagements and overall design ideation.

Naturalizer Winter 2017 French Canadian catalog design.
Creative director: Adam Reichmann; Writer: Tracy Marklein

Naturalizer Autumn 2017 catalog design.
Creative director: Adam Reichmann; Writer: Tracy Marklein

Naturalizer Autumn/Winter 2017 Look Book design concepts.
Creative director: Adam Reichmann; Writer: Tracy Marklein

Whimsical ad campaign concepts for Spring 2016.
Art director: Colby Woodland; Writer: Tracy Marklein

Spring 2016 campaign concepts focused on the authentic, active woman.
Ad layouts conceptual. Photography: Tuan Lee

Fall 2016 Look Book spreads.
Art director: Colby Woodland | Writer: Tracy Marklein
Photography: Anna Wolf

Spring 2016 mood boards art direction and design.
Creative Director: Annie Martineau
Photography: Tawni Bannister
Styling and Props: Pretty Props NYC

Fall 2016 rebrand for N5 premium technology feature.
Art director: Colby Woodland | Writer: Tracy Marklein
Photography: Anna Wolf

LS Revolution is a new, edgier line of shoes at a higher price point.
Writer: Tracy Marklein

Dr. Scholl's Men's launch brochure.
Art director: Laura Coggins | Photographer: Anne Menke

Concepts for a new line of water shoes by Naturalizer.

A collage of creative experiences, connections and collaborations over 20 months.