It’s not often that a project brief allows you to play, and play some more, until you realize you need to meet some deadlines! So my colleague, Jen McKnight, and I jumped at the opportunity to rebrand this amazing company that creates playful engineering experiences for students and teachers. As you’ll see, we pretty much immersed ourselves in understanding how the learning toys work. We took them apart and put them back together while documenting pretty much every move we made. Then we came together to simulate how the letterforms, colors, and patterns can emulate these unique learning experiences. You’ll still find us playing with these gadgets in our ‘off time’!
