Brand Vibe
Coming Soon
While several names were explored, the donors endorsed HIGH LOW. Several identity directions were iterated before landing on the the coffee cup/book icon. (I was diggin’ the pencil/coffee cup/rocket ship concept).
The final lockup combines the icon with a bold type treatment in a stark black and white palette.
The architect did an tremendous job of honoring the original facade. My goal was to create signage which complemented the architecture and fit in with the overall neighborhood vibe. The painted signs and glowing READINGS box do just that.
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scottgericke_highlow_counter.png
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