Over the span of three nights over three months, Grand Center, Inc produced a series of free concerts covering the genres of Jazz & Blues, Hiphop & Soul and Folk & Country. The core identity is reminiscent of a street sign which can conform into a musical note. The bold typographic treatment is meant to convey a rhythm. I created the overall identity and graphic system which is applied to a variety of communications including advertising, print, environmental and digital promotions.
