Agency life can be a stressful, self-serving, deadline-driven environment with a high turnover rate. Sometimes the smallest act of gratitude can go a long way. And it’s nice that others can see great work be recognized by peers and management alike. So we created a name (acronym) and brand system that’s visually engaging and recognizable. A user-friendly app was also created and housed on the internal portal so employees can easily customize messages and recipients can print and share.