Union Electric Company was an established St. Louis-based electric utility merging with another Illinois-based utility. A new name created the catalyst for a new brand identity system. After several mark-making sessions, we arrived on a symbol that resembles the sun moving over a midwestern landscape highlighted by an energy spark. I worked directly with upper management to produce relevant solutions for entities on both sides of the river. And a comprehensive plan for executing the identity was developed across all media, including print, digital, vehicles and signage.
