America’s Party was a new concept for a national New Year’s Eve (NYE) celebration—the ultimate pre-party, sending individuals off to their own unique NYE experience. We designed a new brand identity system, created to capture Las Vegas’ celebratory spirit while conveying its national presence, and a Brand Style Guide to assist marketing partners in implementing the brand elements in a consistent manner.
with Momentum Worldwide | Art director: Evan Brandt | Writer: Brendan Corcoran
